Golf has been in trouble for quite some time now. Course are being sold to developers for condos or new subdivisions. The average age of players keeps getting older and all those initiatives to get young minority players on board haven't really panned out.
But all of that is pretty easy to ignore when Tiger Woods is bringing people to the television. When he's not playing, it's not pretty. Here are three events Tiger would have played had he not been injured.
"Buick Open. The first event of three events so far that Woods would have played but missed because of his knee surgery. The overnight rating on CBS for the fourth round was down 12%, from a 1.7 to a 1.5.
AT&T National. The overnight ratings for the fourth round on CBS were down 48%, from a 2.9 to a 1.5. Third-round ratings dipped 35%, from a 2.0 to a 1.3.
British Open. Not good. The overnight ratings for ABC's final round coverage Sunday fell 14.6%, from a 4.1 to a 3.5."
The PGA has to address this phenomenom, lest it become the NBA after Michael Jordan retired following the 1998 season. It took a historically interesting matchup (Celtics v. Lakers) for the NBA to fully recover. And the thing about historically interesting is that it doesn't happen very often. Just as there may never be another Jordan, there may never be another Tiger, but that should stop the PGA from seeking substitutes.
Tiger Woods out of picture, TV ratings in the tank
Post Jordan NBA Ratings
Wednesday, July 23, 2008
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